Wells Fargo Championship

AD: Kara McCoy

Most people think of the Wells Fargo Championship as a snooty golf event for old, rich people.
But in reality, good food, beer tents and a young crowd make this golf tournament fun—no matter what your tax bracket.
That's why, this year, we changed the tournament's target, strategy and tagline.
The Wells Fargo Championship will now be known as "The most prestigious place to have fun."

Screen-Shot-2015-03-10-at-1.46.23-PM-917x1024.png — We encouraged our target to drop their
pre-conceived notions about the tournament and take a closer look. If they did take a closer look at our frame, they saw all the things that make the tournament fun.
We put our frame out on the course and people shared their photos with #wellsfargochamp.

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The result? BooneOakley’s two-year task of increasing year-over-year ticket sales by 10% was accomplished in one year with an increase of 17%.

But we knew our campaign was truly a success when this happened:

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Wells Fargo Championship

We encouraged our target to drop their

pre-conceived notions about the tournament and take a closer look. If they did take a closer look at our frame, they saw all the things that make the tournament fun.

We put our frame out on the course and people shared their photos with #wellsfargochamp.

The result? BooneOakley’s two-year task of increasing year-over-year ticket sales by 10% was accomplished in one year with an increase of 17%.

But we knew our campaign was truly a success when this happened:

NASCAR Hall of Fame

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