Bojangles’
AD: Kara McCoy
I worked on Bojangles’ for 6 years and wrote over 50 TV spots as well as all of their OOH, POP and radio. Here are just a few examples.
Unlike Chick-fil-a.
Radio is my favorite thing to write because a lot of times the client just approves it and doesn’t care if you reference the phrase “devil’s fart” in the copy.
We helped Bojangles' welcome Charlotteans home the best way we knew how: With fried chicken. This video captured over 1.7 million views in the first week.
I sometimes also acted in my own commercials when budgets were tight.