Adventure Anywhere

AD: Laura Beebe

Awards: National ESTO Destiny Award for Virtual Programming

In February 2020 we were on a roll. We were running our brand-new, beautifully shot branding campaign. Nothing could stop us from getting kids out on the water in Destin-Fort Walton Beach. 

And then in March 2020… well, you know. 

We paused our branding campaign indefinitely and did the only thing we could do–pivot. Instead of getting kids out on the water in our destination, we shifted to getting kids outside at home and showing them that adventures can happen anywhere. 

Adventure Anywhere launched in April 2020 as a collection of indoor/outdoor itineraries that connected parents, teachers, homeschool groups, businesses and children with the wonders of Destin-Fort Walton Beach, all without leaving the house. Families met marine animals, got ideas for playing outside and helpful information for when they were able to eventually visit the destination. Itineraries were sent via newsletter twice a week and were accessible on the Adventure Anywhere hub.

Adventure Anywhere Social

 Production costs for the entire hub were a whopping $500 (yes, you read that right). Despite our small budget, here were the results:

●      Engagement rate increased by 201%

●      Time spent on website increased by 40%

●      Full video views increased by 100% with 23.8K video engagements